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? 2004 - 2007
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Free Wikis: Terry: You're definitely leading in this, Jay. This is critical information for anybody that's operating a small to medium size business, more than huge ones. You mentioned branding. How important is branding for a one-man show, sitting in his office, online, typical entrepreneur? How important is it for him to brand himself? Jay: By practicing the art of repetition. By repeating what he says in his marketing, until his name becomes a brand name. By staying with a thin line and never abandoning it. By creating a meme or a visual representation of the idea that you represent. A hitchhiker standing there with his thumb out is a meme because people don't need instructions to find out what he wants. The most common memes in the world are international traffic symbols because instantly they communicate a whole idea. Enlightened companies are getting rid of the whole idea of logos because logos only communicate the name of your company while memes communicate a whole idea about your company. Memes and repetition lead to branding. Branding leads to confidence. The main reason people patronize the businesses that they do is confidence in the retailer. Your job is to write a marketing plan like the seven-sentence marketing plan that we talked about, then you have to come up with a thin line, and create a meme that they represent, then realizing that with time they're going to become a brand name. When new businesses come down the pipe, they're not going to be able to compete because they don't have a brand name yet.
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