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Free Wikis: To go through the list of weapons would be too much, so I'll give you a list of about ten weapons. The weapon that this woman used in her word processing business in California (the one who did close to 5 million dollars with only spending $300 total in her marketing) was that she realized there are community bulletin boards in every major city in the United States. She knew that the way to find her target audience was to market at universities. So, she got permission to put up signs inside and outside universities, talking about her low rates and her flawlessness, and by doing that¡K the $300 a year was the cost of driving to the campuses, since putting up flyers costs almost nothing. She just went to the campuses and talked to someone that told her the best place to put them up, and she did it. Some other marketing weapons include having a list that you're going to compile. The marketing plan is a weapon. Another is your days and hours of operation. Write a column for a publication. Offer to do one at no cost, and just make sure it says your name and website. If you don't have time to do a column, write an article. Another is speaking to people in clubs. Another weapon is community involvement. People would much rather buy from friends than strangers. When you become active in the community, working for the community, you're not a stranger to the people around you anymore. In Guerrilla Marketing, the biggest difference (there are 20 differences) is that traditional marketing says to invest your money and Guerrilla Marketing says that you can invest your money if you want to, but you don't have to if you're willing to make these investments: time, energy, imagination, and information. If you're willing to invest those things, you're going to find that you don't have to spend any money in marketing. All marketing really is, is the truth made fascinating.
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