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Free Wikis: Terry:
Right. So you can actually put up a website, start throwing some
traffic at it, and see if it works. If it doesn・t, you can stop your ad
campaign, rework the website, start up some traffic, and see if the
new copy works.
Phil:
Yea, absolutely. There are some fundamental design elements of
webpages that you know about to give you the best possible chance of
selling a product or a service. That・s more in the copywriting field
than the AdWords field, obviously. The majority of websites that
businesses have created tend to be created by web designers rather
than people who design websites who sell anything. There・s a big
difference between the two. A website that has a nice flash animation
when you go to their webpage might look great, but it does a lousy job
of selling, typically.
Just basic things that people should do, like putting a headline on the
page, makes a huge difference in the amount of people who read
further down the page. We probably don・t have time to go into
copywriting and conversion rates of websites; that・s another
discussion. But, AdWords does give you the capability to check
whether your website・s sales process is working or not very easily and
cheaply.
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