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Free Wikis: Phil:
Brilliant. What are the click through rates on the two ads? Did you
start them both at exactly the same time so the click through rate is
as close together as the amount of clicks?
Terry:
Yea. I¡¦m not online right now, but I think they is something like a .5%
difference between the two. I¡¦ve only been doing it for about 24
hours, and there is only a very slight difference. Should I run it for the
next three or four days and see if I get some changes?
Phil:
I was hoping to get an opportunity to put this fact in because it¡¦s such
a useful fact and it took ages to find this detail and test it. As a rule of
thumb, you don¡¦t need to get anymore than 30 clicks before you can
comfortably predict the long-term performance of two ads. Providing
you have 30 clicks on each, if one is performing better than the other
one, there is a 90% chance that that¡¦s how it will continue over time.
Terry:
No kidding?
Phil:
Yea, so you don¡¦t need to wait for hundreds of clicks. Having said
that, if the two ads that you¡¦re running are that close together¡K are
they different ads or just slight changes with the same ad?
Terry:
They¡¦re actually quite different.
Phil:
That is staggering; that¡¦s very unusual.
Terry:
Yea, I put two totally separate ads together. It¡¦s for a palm reading
product. One of them focuses on, ¡§Learn what¡¦s in your future.
Future, wealth, and love,¡¨ or something like that. The other one is,
19
Love What You Do And You¡¦ll Never Work Another Day In Your Life
¡§Stop getting palm readings. Do it yourself.¡¨ Those are basically the
two focuses. They go from totally different angles and have about the
same number of click throughs.
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