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Free Wikis: Phil: Without giving me exactly, what kind of click through percentage is that getting? Terry: They・re sitting at 3.1% today, I think. Phil: That・s pretty good. What I suggest is that if you had two ads that are that different, but are performing very similarly, then I・d just change to another ad. You could do two things: you could change to another ad, or, the one which is slightly better of the two, reverse lines two and three if it still makes sense. You・ll find that such small things make big differences. Even very experienced and very expensive to hire copywriters can・t tell you which ad will perform best. The only way of knowing is to make a slight change and run with it. But, don・t go past the 30 clicks. You don・t need to spend much to test how a new ad is performing compared to the two you already have which seem to be performing pretty well so far. Terry: Right. That・s about two dollars worth of testing and about three hours worth of time. Phil: Yea. It・s so quick to test different ads with AdWords. Most people who can・t spend that much time working with AdWords probably look at it every couple of weeks. The clicks build up. Most people put one ad in. If that ad isn・t working, they might put in another ad. Most people don・t actually run two ads side by side, so you don・t have the measure of it. Google provides such a great facility for you to use that it・s almost sinful not to use it.
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