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Free Wikis: Terry: Is that realistic though? How would you write an ad that would cover 3,000 words? Phil: In two ways. Obviously, you need to make sure that similar keywords, which are keywords that relate to similar products, are grouped together. That¡¦s mainly why I said earlier on that there is no limit on how many keywords you have in one ad group. The only limit is that they are so closely related that one ad can present them. What you tend to find is, the more keywords you get, the very slight variations that you might have in a list of keywords, which typically get higher volume searches. Back to our computer example, computers will probably get hundreds of thousands of searches a month. Desktop computers might get thousands of searches a month. Laptop computers will get thousands a month as well. It goes on as you go further down the order in terms of how often that search term is actually used. There¡¦s a very close similarity between the words that people are typing to search for. Terry: Okay. Say you start off with good keywords and you end up with 100 keywords, which are things like computer, desktop computer, and laptop computer, then you would add computers, desktop computers, and laptop computers, all plural. You could pretty much take every single search word and multiply them by two or three for their slight variations of the same keyword.
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