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Free Wikis: Okay. Why do we do that? What are we doing with these groups? Phil: What youˇ¦re aiming to do is have a group of words in an ad group that you can write one or two ads for. Obviously, the more closely related each of the words is in the ad group, the more relevant one ad is going to be to represent those keywords. Terry: Okay. I just want to make sure I have this straight here. I have a computer business where I sell desktop computers, laptops, and external hard drives. I want to put a group of keywords together that only represents my desktop computers, I want to have another group of keywords that only represents my laptop computers, and another group that only represents my external hard drives? Phil: Thatˇ¦s right. Somebody with a computer business will know what products to group together. The key thing to remember is that youˇ¦re going to have an ad that represents those groups of products so that you target those people looking for those products to purchase
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