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Free Wikis: Terry: Okay. That・s cool. Google, before the AdWords, was strictly a search engine. Then, they started getting into pay per click, which is AdWords. They・re not original, though. The most recognized pay per click before Google AdWords was probably Overture. What・s the big difference between using Google AdWords and using Overture or some other pay per click search engine? Phil: There・s no doubt about it that Google AdWords and Overture are the two biggest pay per click search engines by miles. I think in recent months Google has overtaken Overture in its popularity as a pay per click search engine. The biggest advantage to Google AdWords over Overture is really the fact that you can set up an AdWords campaign and have your results shown on the search engine・s pages in about 15 minutes. With Overture, it typically takes about three to five days as a human being reviews the ads before they let them into the search network. That・s probably the most significant thing.

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